By Lynn Venhaus

A sweet-and-salty nutty mixed bag of brash gal pals and scummy exes who didn’t deserve them, “Sweet Potato Queens” sets a table for women to be proud and live out loud, no matter their lot in life.

With the exalted Boss Queen in the house, and members of the audience adorned with tiaras, sequins and neon pink feather boas, a spirited crowd – including the real inspirations behind some of the colorful characters – was in a feisty Saturday night mood to partake in the sassy and saucy Southern rock musical, “Sweet Potato Queens.”

If you are unfamiliar with the SPQ national movement, founder Jill Conner Browne and her closest friends in Jackson, Miss., have been empowering women since 1982. A New York Times’ bestselling author, she has spawned 6,200 registered Sweet Potato Queens chapters in 37 countries around the world.

New Line Theatre is producing the musical’s regional premiere, which is attracting appearances by Sweet Potato Queens and the creative people behind the musical, which debuted in 2016 in Houston and so far, has only been performed four other times.

The plucky material blends Southern prototype ‘girl power’ settings like “Designing Women” and “Mama’s Family,” and pink-collar components to “Steel Magnolias,” “Sex and the City,” and “The Divine Secrets of the Ya-Ya Sisterhood” for a frothy ‘you go, girl’ energy shot.

Talichia Noah as Jill Conner Browne. Photo by Jill Ritter Lindberg..

These are belles without a cotillion, no sorority sisters in sight, but they’ve bonded in silly and sublime ways, thanks to going through some things. Directors Scott Miller and Tony L. Marr Jr. make a point to bring out the humanity amid a carnival environs.

On March 9, the regal Browne and her entourage made grand entrances in sparkly outfits at The Marcelle, and upon introduction before the show, she regaled the crowd with the origins of her girls’ group in a very funny warm welcome. Their first appearance in a St. Patrick’s Day parade is a hoot (Google it!).

A woman who grabs life with gusto and lives by the tagline, “Be Particular,” Browne is the author of nine books, starting with “Sweet Potato Queens’ Book of Love” in 1999, then “God Save the Sweet Potato Queens” in 2001, followed by “The Sweet Potato Queens’ Big-Ass Cookbook and Financial Planner” in 2003, and including “Sweet Potato Queens’ Field Guide to Men: Every Man I Love Is Either Married, Gay, or Dead” in 2004,  “The Sweet Potato Queens’ Guide to Raising Children for Fun and Profit” in 2008, and “Fat is the New 30: The Sweet Potato Queens’ Guide to Coping with (the crappy parts of) Life” in 2012.

While many fans are primarily middle-aged and middle-class women, many chapters have people from all walks of life, and all promote positive thinking and self-esteem. Browne says the SPQ movement is to inspire “all of us to do what makes our hearts sing,” and that’s the opening number of the show.

While the uninitiated may think the spotlighted women fall into Southern stereotypes, it is wise not to go there, for do not underestimate their wit, smarts, and resilience. These are not tsk-tsk yokels from another branch of the family tree or plucked fresh from the cabbage patch to be laughed at – you will laugh with them because they find out who they are and are OK with that.

Jeffrey M. Wright as Tyler and Talichia Noah. Photo by Jill Ritter Lindberg.

Brown refers to her first husband as the anti-Christ, and if he’s anything resembling Jeffrey M. Wright’s woeful dirtbag Tyler, whoa.

Wright is such a polished, likeable performer that at first, it’s hard to adjust accepting him as a sleazeball, but he oozes unctuousness in his ladies-man encounters and is slick as this low-life liar that’s not smart enough to be convincing in his ruses (and he has a couple dandy ones). Yes, it’s called acting, and he showed his range.

Meanwhile, his long-suffering wife, Jill Conner Browne, played by good-natured Talichia Noah, is at her wit’s end, and finally musters enough dignity and self-determination to break free from the ‘stand by your man’ mantra.

She does so as part of a playful quartet with her three lively BFFS, all named Tammy. Of course! They introduce themselves in the cheeky “It’s Me” and spunky “SPQ-tiful,” and give Jill advice in the ballad “Make a Wish.”

A consummate pro, Ann Hier Brown is a revelation as firecracker “Too Much Tammy,” with heaping helpings of street smarts and in-your-face bravado. She dives into the amusing second act opener “Funeral Food” with abundant zest.

Another veteran, Mara Bollini, sashays with attitude as Floozie Tammy, uninhibited in “One Last Kiss” and spills the sweet tea on her sexual escapades. Brown, Bollini and Noah are a force on “The Only Thing I Know.”

Aarin Kamphoefner leads “Mad Dog Twenty Twenty.” Photo by Jill Ritter Lindberg

Victoria Pines completes the Tammy trio, as Flower Tammy, an abused wife who leans on her friends about her predicament. She displays her terrific vocal skills in the poignant ballad “Cherries in the Snow.”

The show’s standout this performance was Aarin Kamphoefner as George, going beyond the cliches as a beacon of hard-fought self-acceptance, and a caring friend to the girls – no judgment, just reassurance.

He has fun leading “Mad Dog Twenty-Twenty” as a good time song. Comfortable in his skin as a queer in the deep South, George, a good listener, has something to say, and Kamphoefner shines, tugging at our heartstrings reprising “It’s Me.”

Performing on March 9, while the real “TammyGeorge” was sitting in the front row, he deserved a standing ovation for pouring his heart out in an emotionally vulnerable solliloquy while a patron’s cell phone was audible and wasn’t immediately turned off. Kamphoefner held composure and drew everyone into his character’s truth. Bravo!

Portraying the concerned parents dispensing homespun wisdom are Bethany Barr as Mama and Kent Coffel as Daddy. Coffel also has a couple different minor roles, and always shows his versatility as a local MVP. He kindheartedly reprises “Do What Makes Your Heart Sing” several times.

The music is composed by Melissa Manchester, a longtime singer, songwriter and actress, who has been active since the 1970s. She first came to prominence as one of Bette Midler’s back-up singers, “The Harlettes.”

Noah and Kent Coffel. Photo by Jill Ritter Lindberg.

Some of her career highlights include her first smash hit “Midnight Blue” (recently a music video duet with Dolly Parton!), her Grammy-nominated performance of Peter Allen’s “Don’t Cry Out Loud,” and co-writer with Kenny Loggins on his collaboration with Stevie Nicks “Whenever I Call You Friend.” She won a Grammy in 1983 for “You Should Hear How She Talks About You.”

As an actress, she played Maddy Russo on the TV show “Blossom” 1993-95, and last year played Mrs. Brice on the first national tour of “Funny Girl.”

Fun fact: Her solo 1984 concert at the Fabulous Fox Theatre here was my first review assignment from a St Louis Globe-Democrat editor.

Lyrics are by country songwriter Sharon Vaughn, who has penned hits for Randy Travis, Reba McEntire, Patty Loveless, Kenny Rogers and others. Her big breakthrough in 1976 was with the Waylon Jennings hit “My Heroes Have Always Been Cowboys,” which Willie Nelson covered for the 1979 Robert Redford movie “The Electric Horseman.” She was inducted into the Nashville Songwriters Hall of Fame in 2018.

With two women writing the female-forward songs, the numbers flavor the characters’ arc with a range of earnest emotions, what the characters are feeling at the time. The music has a peppy ‘60s girl-group vibe, with a splash of the self-acceptance of Tracy Turnblad in “Hairspray” and the boldness to be who you are of “Kinky Boots.”

“Five” is a showstopper, detailing Brown’s list for five men you must have in your life at all times: 1. Someone who can fix things 2. Someone you can dance with 3. Someone you can talk to 4. Someone who can pay for things (so you’re not paying their share) and 5. Someone to have great sex with. That about covers it, wouldn’t you say?

The Tammys and Jill. Photo by Jill Ritter Lindberg.

The band is tight, with seasoned New Line regulars John Gerdes on electric bass, Clancy Newell on percussion and Adam Rugo on electric guitar, and they are joined by Brandon Thompson on reeds, Nikki Ervin on keyboard, and conductor Dr. Tim Amukele on keyboard as well.

The enormity of the vocal load the lead must carry is daunting, as Jill must sing solo: “Do What Makes Your Heart Sing,” “Southern Side of Jackson,” “All That Matters,” and “To Be Queen,” and duos with Mama in “Sears,” Tyler in “We Had Some Good Times,” and the others in ensemble pieces. With that much to sing, Noah struggled at times, and her voice seemed strained because of the role’s demands the farther the show progressed. Perhaps Amukele’s guidance will help on the rough spots. But even for the most accomplished vocalist, that’s a herculean effort.

The book By Rupert Holmes lovingly spotlights the characters for their strength, grace under pressure, and their willingness to be audacious. Holmes won multiple Tony Awards for the book music and lyrics, all solo acknowledgements, for “The Mystery of Edwin Drood.” He’s known for the pop song “Escape (The Pina Colada Song).”

According to press material, “The team continues to work on the show. The St. Louis production will be the fifth production of the show so far.” While entertaining, it does appear to be a work in progress, and the rough-around-the-edges effort is well-meaning and good-hearted, but some tightening up would make it zing.

Rob Lippert’s minimal set design emphasizes the vibrant spirit of the production, with the iconic pink sunglasses as a major focal point. Matt Stuckel and Ryan Day capably handled the lighting and sound.

Ann Hier Brown and Mara Bollini. Photo by Jill Ritter Lindberg.

Zachary Phelps designed the flashy and curvy baby-doll SPQ anthem costumes as well as the everyday attire of the cast. The shiny pink-and-green outfits look like a vamped-up creation crossing “Amazon Women of the Moon” with “Barbarella” and John Waters’ movies.

For anyone who has experienced dreams-deferred, “Sweet Potato Queens” is a reminder to believe in your potential and stay true to your ideals. It does so with an energetic mindset, a desire to spread goodwill, and a celebratory, humorous spirit. After all, real queens adjust each other’s crowns.

Addendum: To follow in the footsteps of other SPQs across the land, Browne recommends Revlon® “Love That Pink” lipstick, flowing red wigs, and majorette boots. They wore green hand-me-down ball gowns and tiaras for their first St. Patrick’s Day Parade, and said when she discovered she lived near Vardaman, Miss., the self-proclaimed Sweet Potato Capital of the World, that was all it took to offer herself as the queen for the farmers’ annual festival.

Bethany Barr as Mama. Photo by Jill Ritter Lindberg.

New Line Theatre presents “Sweet Potato Queens” from Feb. 29 to March 23, Thursdays, Fridays, and Saturdays at 8 p.m. at the Marcelle Theater, 3310 Samuel Shepard Drive.

Tickets are $25 for adults and $20 for students/seniors for the preview; and $30 for adults and $25 for students/seniors for all other performances. To charge tickets by phone, call MetroTix at 314-534-1111 or visit the Fox Theatre box office or the MetroTix website.

For more information about discounts, visit the website: www.newlinetheatre.com

The Queen herself, Jill Conner Browne. Lynn Venhaus Photo.
Sweet Potato Queens in the audience March 9. Lynn Venhaus Photo.

New Line Theatre, “the bad boy of musical theatre,” announces its 32nd season of adult, alternative musical theatre, including the wild musical comedy JESUS & JOHNNY APPLEWEED’S HOLY ROLLIN’ FAMILY CHRISTMAS, at the Grandel Theatre, Nov. 30-Dec. 16, 2023; followed by the deliciously outrageous SWEET POTATO QUEENS, at the Marcelle Theater, Feb. 29-March 23, 2024; and the season closes with the epic Gothic romance DRACULA, at the Marcelle Theater, May 30-June 22, 2024.

Auditions for the 2023-24 season will be held June 12 and 19, 2023, at the Marcelle Theater. For more info, click here.

SEASON TICKETS

Season tickets are on sale now, and single tickets will go on sale in September. New Line’s fall show will be at the Grandel Theatre, and the other two shows will be in the company’s home, the Marcelle Theater, in Grand Center, St. Louis’ arts district.

To order season tickets for the three mainstage shows, Jesus & Johnny Appleweed’s Holy Rollin’ Family Christmas, Sweet Potato Queens, and Dracula, go to http://www.newlinetheatre.com/purchase/index.php.

There are three kinds of subscriptions. The First Look Subscription contains tickets for only the Thursday preview for each show. These tickets cannot be exchanged for other dates. Each Regular Subscription includes one ticket for each show in the season. You can use each ticket for any performance date during the run of that show. Each Flex Subscription includes three Flex tickets that you can use at any time for any show during the entire season — use all three tickets for one show or spread them out over the season, however you want! The deadline for ordering season tickets is October 30, 2023.

THE 2023-2024 SEASON

JESUS & JOHNNY APPLEWEED’S
HOLY ROLLIN’ FAMILY CHRISTMAS
World Premiere
Nov. 30-Dec. 16, 2023
Grandel Theatre

What happens when a family’s secrets are all revealed on one outrageous, pot-fueled Christmas Eve in 1959?

Poor Harry Goodson is about to find out, as he’s visited overnight by his dead twin brother Gerald, Jesus Christ, Sandra Dee, and Johnny Appleweed, and he finally learns what his family already knows, that the answer to all his problems is marijuana!

A wacky companion piece to the unintentionally hilarious 1936 scare film Reefer Madness, this new musical is a tongue-in-cheek response to the War on Drugs, a comic look at what a little pot and a little truth can do to a normal, average, Midwestern, American family at mid-century, just as America plunges into the chaos of the 1960s.

The New Line production will be directed by Scott Miller and Chris Kernan, with music direction by Brett Kristofferson, costume design by Sarah Porter, scenic design by Rob Lippert, lighting design by Matt Stuckel, and sound design by Ryan Day.

For more info, click here.

SWEET POTATO QUEENS®
Regional Premiere
Feb. 29-March 23, 2024
Marcelle Theater

What’s the best medicine for feeling beat up by the world?

Get ready for the outrageous, high-powered, Southern rock musical that tells the true story of “Boss Queen” Jill and her closest friends in Mississippi, and how they learn to grab life by the sequins, feathers and tiaras to live their lives out loud, on their own terms.

This new musical is based on the wildly successful Sweet Potato Queens books by New York Times bestselling author Jill Conner Browne, with music by pop icon Melissa Manchester, lyrics by hit country songwriter Sharon Vaughan, and a book by Rupert Holmes (The Mystery of Edwin Drood).

A New Line subscriber saw the show in L.A. and brought it to the attention of New Line Artistic Director Scott Miller, who decided it was a perfect fit for New Line. There are currently six thousand registered Sweet Potato Queens chapters in over twenty countries around the world.

The New Line production will be directed by Chris Kernan and Scott Miller, with choreography by Kernan, costume design by Sarah Porter, scenic design by Rob Lippert, lighting design by Matt Stuckel, and sound design by Ryan Day.

Produced by arrangement with Theatrical Rights Worldwide, New York.

For more info, click here.

DRACULA
Regional Premiere
May 30-June 22, 2024
Marcelle Theater

How much would you give up for love?

Broadway songwriter Frank Wildhorn (Bonnie & Clyde, Wonderland, Jekyll & Hyde) delivers his most epic score for this riveting, fast-paced, Gothic rock opera, faithful to the iconic novel but with some unexpected twists and turns.

As much a tragic love story as a thriller, this terrifying and passionate retelling of the famous story dives deep into the powerful, shattering emotions of these characters and these complicated relationships, as only musical theatre can. For Dracula, Wildhorn reunites with his Bonnie & Clyde lyricist Don Black, for one of the wildest and most emotional rides you’ve had in the theatre in a long time.

Once again, New Line will take a show that was badly served in New York and savaged by the critics, strip it down, take it seriously, and prove what a powerful piece of theatre it can be when it’s focused on human emotions instead of flashy special effects. Since its debut, the show has become an international sensation in productions around the world.

The New Line production will be directed by Scott Miller and Chris Kernan, with music direction by Dr. Jenna Lee Moore, choreography by Kernan, costume design by Sarah Porter, scenic and lighting design by Rob Lippert, and sound design by Ryan Day.

Produced by arrangement with Music Theatre International, New York.

For more info, click here.

ABOUT NEW LINE THEATRE

New Line Theatre is a professional company dedicated to involving the people of the St. Louis region in the exploration and creation of daring, provocative, socially and politically relevant works of musical theatre. New Line was created back in 1991 at the vanguard of a new wave of nonprofit musical theatre just starting to take hold across the country.

New Line has given birth to several world premiere musicals over the years and has brought back to life several shows that were not well served by their original New York productions. Altogether, New Line has produced 95 musicals since 1991, and the company has been given its own entry in the Cambridge Guide to American Theatre and the annual Theater World. New Line receives support from the Regional Arts Commission, the Missouri Arts Council, a state agency, the Kranzberg Arts Foundation, and the Grand Center Arts District.

New Line continues its partnership with the Webster University Department of Music and their Bachelor of Music in Music Direction for Musical Theatre degree program.

For more information, visit www.newlinetheatre.com.